Bio:

Juan José is a distinguished business events professional with over 37 years of experience, holding an MBA and deep expertise in project management, business strategies, and association management. Beginning his career in 1987 in the PCO sector, he has ascended to his current role as Global Chief Sales & Marketing Officer of BCO Congresos, where his visionary leadership has elevated the organization into a globally recognized brand in meetings management and business events consulting. A former 1st Vice-President and Treasurer of ICCA (2010–2018) and Co-chair of the Meetings Management Sector since 2024, Juan José has also played a pivotal role as an instructor and author for the ICCASkills program launched in 2021, reflecting his unwavering commitment to fostering industry growth and nurturing talent. Recognized as “Best Event Organizer” in 2009 by the Spanish Association of Hotel Managers, his enduring dedication and transformative contributions continue to shape the business events landscape worldwide.