Bio:

Tracy is Director, EMEA Marketing at Granicus, where she leads marketing across both the Granicus government solutions portfolio and the Simpleview destination marketing and tourism solutions. She oversees strategic marketing planning, brand development and demand generation for public sector organisations, destination management organisations and event teams across EMEA.

Since joining in 2022, Tracy has strengthened awareness of the Granicus brands, expanded the regional marketing function and delivered a unified EMEA strategy that supports growth across local government, central government and the tourism sector.

Prior to Granicus, Tracy was Chief Marketing Officer at Natterbox, where she increased pipeline by 123% and developed account‑based marketing programmes for global enterprise clients. She has also held senior EMEA marketing roles at Faethm AI, Telogis, Websense and BEA Systems.